By Hendrik Lemke

ISBN-10: 3656600864

ISBN-13: 9783656600862

Bachelor Thesis from the 12 months 2013 within the topic enterprise economics - company administration, company Governance, grade: 1,3, eu college Viadrina Frankfurt (Oder), language: English, summary: The bachelor thesis to hand bargains with the functionality research of a globally working merchant after a accomplished marketplace growth in a global context. This topic is elucidated via connection with the instance of DB Schenker Rail’s access into the Polish rail freight marketplace in the course of the acquisition of PCC Rail. First, the Polish rail freight industry is analyzed from an point of view in response to Michael Porter’s 5 Forces version to spot the forces performing upon a firm and the anticipated profitability of the respective undefined. hence, a press release on no matter if the result of the general are in alignment with the instance DB Schenker Rail is made. The time period profitability is operationalized throughout the creation of the revenue margin and the respective revenue margins are checked opposed to one another. through this end result, and the inclusion of alternative quantitative and qualitative functionality measures, a conclusive assertion is made on no matter if DB Schenker Rail’s industry access in Poland may be thought of a success.

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Analysis of a strategic market expansion of a globally operating service provider using the example of DB Schenker Rail’s acquisition of PCC Rail in Poland by Hendrik Lemke


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